Fresh • Healthy • Delicious

Redefining Asian fast food with Chinese crepes and milk tea, creating a cultural movement that combines taste and innovation.
Join the movement. Taste the future of Chinese street food.

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BRAND OVERVIEW

What is BoBo-Bites?

BoBo-Bites is a new Asian Express chain brand designed for the mainstream American market. We combine Fresh + Healthy + Delicious with standardized QSR processes, delivering customizable, social-media-friendly Chinese dining experiences.

Our original BoBo Family IP system brings playful storytelling into every meal, making dining feel like following an engaging animated series. Our vision: become the next Panda Express for the new generation.

BoBo-Bites store mockup
FOUNDING TEAM

Founding Team

BoBo-Bites is led by a powerhouse trio of co-founders:

System Setup Co-Founder

System Setup

Co-Founder

Founder of a 100-location education brand in China, expert in brand systems and multi-unit replication.

Gongcha Operations Co-Founder

Operates Gongcha Stores

Co-Founder

Turned around Gongcha stores in the U.S., mastering unit economics and U.S. store operations.

Catering Expert Co-Founder

Deeply Cultivated in Catering

Co-Founder

Veteran of 13 years in U.S. Japanese fast food, with over 50 stores under management.

Together, they bring unparalleled expertise in brand building, supply chain, local execution, and scalability—laying the foundation for BoBo-Bites' rapid expansion.

SIGNATURE MENU

Product Structure

BoBo-Bites is built on a triple logic of high repeatability, high margin, and high memorability. Our core products are designed for customizable meal sets, optimized for fast-casual operations with standardized prep.

BingBo • Chinese Crepe

Our signature base.

Customizable, protein-rich, and low-carb options. These versatile crepes can be combined into customizable meal sets, optimized for fast-casual operations with standardized prep. Perfect from breakfast to late night dining.

BingBo Chinese Crepe

DanBo • Egg Burger

A playful twist on burgers.

Egg wrap replaces bread for a soft, chewy experience. These innovative burgers can be combined into customizable meal sets, optimized for fast-casual operations with standardized prep.

DanBo Egg Burger

CornBo • Corn Egg Tart

A cold dessert with unique IP.

Strong appeal to women and families. These delightful desserts can be combined into customizable meal sets, optimized for fast-casual operations with standardized prep.

CornBo Corn Egg Tart

TeaBo • Milk Tea

A perfect East-West fusion.

Designed as a high-margin traffic magnet. These beverages can be combined into customizable meal sets, optimized for fast-casual operations with standardized prep.

TeaBo Milk Tea
STORE MODEL

Store Model

BoBo-Bites uses a fast-casual model optimized for flexibility and scale. The core store format suits various locations—from urban storefronts to college zones. Key features include:

Customer Flow Build-your-own ordering and open prep area for engagement
Super Speed Full meal sets ready in 4-5 minutes, with strict SOPs
Team Structure 1 head cook + 2 prep staff + 1 cashier + 1 part-time beverage
Space Efficiency 200-500 sq ft kitchen supports full peak capacity
Role of Store Each unit is a food experience hub, brand display point, and data capture terminal
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efficiency
👥
manpower
📦
space
velocity

Every store is part of the BoBo universe.

We are the bridge between Chinese culture and Gen Z.

COMPETITIVE ADVANTAGE

Competitive Advantage

BoBo-Bites directly competes with Panda Express and Chipotle, but surpasses them in five major dimensions.

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Product Innovation

BoBo-Bites

Unique crepes+egg burgers+milk tea+IP desserts combination creating entirely new fast food experience that redefines Asian cuisine for the modern consumer.

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Target Audience

BoBo-Bites

Gen Z multicultural mainstream youth, covering Asian, Latino and emerging consumer power through deep cultural understanding and authentic engagement.

Brand Identity

BoBo-Bites

Trendy IP-driven with strong visual impact, matching young people's aesthetics and social needs while building deep emotional connections through storytelling.

Operational Efficiency

BoBo-Bites

Standardized fast-paced operations, highly replicable business model suitable for rapid expansion with consistent quality and efficient supply chain management.

STORE ENVIRONMENT

Our Store Experience

Step into our modern, vibrant spaces designed for the perfect dining experience. From cozy seating areas to our open kitchen concept, every detail reflects our commitment to fresh, healthy, and delicious food.

Modern Store Interior

Modern Interior Design

Clean, contemporary spaces that blend Eastern aesthetics with Western comfort.

Open Kitchen Concept

Open Kitchen Concept

Watch our chefs craft your meal with transparency and artistry.

Comfortable Seating Area

Comfortable Seating

Relax in our thoughtfully designed dining areas perfect for any occasion.

Vibrant Atmosphere

Vibrant Atmosphere

Experience the energy and warmth that makes BoBo-Bites special.

Bringing Next-Generation Chinese Flavors to the World

We're not just creating a restaurant brand—we're launching a cultural movement. Through standardized production and IP storytelling, we're building the next fast food empire.

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CONNECT

Partnership & Collaboration Opportunities

For investment, franchising, supply chain, or media partnerships, please contact us through the following channels. We will respond within 24 hours.

Email: maggie@bobo-bites.com
Phone: 2818460099

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