Fresh • Healthy • Delicious

Bringing authentic Japanese food and bubble tea culture into the U.S. mainstream dining scene. Providing freshly made, healthier alternatives to traditional fast food.
Join the movement. Taste the future of healthy fast-casual dining.

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BRAND OVERVIEW

What is BoBo-Bites?

BoBo-Bites is a modern fast-casual restaurant brand that brings authentic Japanese food and bubble tea culture into the U.S. mainstream dining scene. We combine Fresh + Healthy + Delicious with quick-service convenience, delivering freshly made, flavorful, and nutritious meals.

Unlike traditional American fast food that is often heavily processed and pre-packaged, BoBo-Bites focuses on freshly made, healthier alternatives. Our mission: become a pioneer in the healthy fast-casual category for the new generation.

BoBo-Bites store mockup
FOUNDING TEAM

Founding Team

BoBo-Bites is led by a powerhouse trio of co-founders:

Wenglong Li Co-Founder

Wenglong Li

Co-Founder & Chairman

Chairman of Hongwen Education Group with 586 directly owned schools. Personal net worth of approximately $600M USD. Oversees brand strategy and investment planning.

Maggie Feng

Co-Founder & Operations Director

Experienced operator of multiple Gong Cha stores in Texas. Specializes in store management, training, and operations standardization.

Jiying Zhang

Co-Founder & COO

Co-Founder and Operating CEO of Shogun restaurants, managing operations across Houston, Austin, and other Texas cities. Expert in restaurant operations and multi-city expansion.

Together, they bring unparalleled expertise in brand building, restaurant operations, and scalability—laying the foundation for BoBo-Bites' rapid expansion across the U.S. market.

SIGNATURE MENU

Product Structure

BoBo-Bites specializes in Japanese food with a modern twist, designed to be fresh, cooked-to-order, and healthier than traditional fast food. Our core products are built on three pillars: Fresh • Healthy • Delicious.

Signature Jianbing

Our original street-style pancake.

Freshly made to order with protein and vegetable options. These versatile crepes can be customized for any meal, from breakfast to late night dining. Never pre-packaged, always fresh.

Japanese Fried Rice

Cooked fresh with high-quality ingredients.

Made with premium chicken, beef, and vegetables. Cooked fresh to order, never pre-packaged. A healthier alternative to traditional fast food that doesn't compromise on flavor.

Japanese Fried Rice Japanese Fried Rice Japanese Fried Rice Premium Fried Rice

Portuguese Egg Tarts & Matcha Pudding

Light and freshly prepared desserts.

Our signature desserts include Portuguese egg tarts and matcha pudding, crafted fresh daily. Perfect complement to our healthy meal options.

Portuguese Egg Tarts Matcha Pudding Fresh Desserts Daily Crafted Daily Crafted Daily Crafted Daily Crafted Daily Crafted

Milk Tea & Fruit Tea

Authentic bubble tea culture.

Bringing authentic Japanese bubble tea culture to the U.S. mainstream market. Made fresh with premium ingredients, our beverages perfectly complement our healthy food offerings.

Milk Tea Fruit Tea Bubble Tea Premium Beverages Premium Beverages Premium Beverages
STORE MODEL

Store Model

BoBo-Bites uses a fast-casual model optimized for flexibility and scale. The core store format suits various locations—from urban storefronts to college zones.

Customer Flow Build-your-own ordering and open prep area for engagement
Super Speed Full meal sets ready in 4-5 minutes, with strict SOPs
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efficiency
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manpower
📦
space
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velocity

Every store is part of the BoBo universe.

COMPETITIVE ADVANTAGE

Brand & Community Value

BoBo-Bites addresses a key pain point in the U.S. fast-food industry—the lack of freshly made, health-oriented quick-service options, making it highly attractive to today's health-conscious consumers.

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Fresh & Healthy Focus

BoBo-Bites

Freshly made, cooked-to-order meals that stand out from typical processed fast food. Promotes a health-conscious lifestyle appealing to young and trend-driven consumers.

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Target Market Leadership

BoBo-Bites

Primary focus on U.S. mainstream market, especially Gen Z and Millennial consumers who actively seek healthier, convenient, and Instagram-worthy food options.

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Authentic Japanese Culture

BoBo-Bites

Bringing authentic Japanese food and bubble tea culture into the U.S. mainstream, creating unique appeal and vitality for commercial centers and communities.

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Community Enhancement

BoBo-Bites

Enhances overall vibrancy and attractiveness of the area, creating a new benchmark for dynamic, modern dining experiences that benefit the broader urban environment.

STORE ENVIRONMENT

Our Store Experience

Step into our modern, vibrant spaces designed for the perfect healthy dining experience. From cozy seating areas to our open kitchen concept, every detail reflects our commitment to fresh, healthy, and delicious food.

Modern Store Interior

Modern Interior Design

Clean, contemporary spaces that blend Japanese aesthetics with American comfort.

Open Kitchen Concept

Open Kitchen Concept

Watch our chefs craft your fresh, healthy meal with transparency and artistry.

Comfortable Seating Area

Comfortable Seating

Relax in our thoughtfully designed dining areas perfect for any healthy dining occasion.

Vibrant Atmosphere

Vibrant Atmosphere

Experience the energy and warmth that makes BoBo-Bites a community destination.

Pioneer of Health-Focused Fast Food in America

We're not just creating a restaurant brand—we're launching a healthy dining movement. Through fresh, made-to-order Japanese cuisine, we're building the next generation of fast-casual dining that benefits communities nationwide.

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CONNECT

Partnership & Collaboration Opportunities

For investment, franchising, supply chain, or media partnerships, please contact us through the following channels. We will respond within 24 hours.

Email: maggie@bobo-bites.com
Phone: 2818460099

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